Transcript of TV ad: "Language"

Open on a black background.

SCREEN TEXT: Your kids are starting to learn a new language.

ANNOUNCER: Your kids are starting to learn a new language.

Unsettling piano tune plays in the background. The frame fades from black to a close-up of a young girl standing in front of classroom windows, looking directly into the camera.

GIRL 1: Green

SCREEN TEXT: Marijuana

An image of a second young girl appears with school doors in the background.

GIRL 2: Jib

SCREEN TEXT: Methamphetamine

An image of a young boy appears with rows of lockers behind him.

BOY 1: Powder

SCREEN TEXT: Cocaine

A young girl appears in front of school windows.

GIRL 3: Love Drug

SCREEN TEXT: Ecstasy

A close up of a boy standing in a school stairwell.

BOY 2: Juicy

SCREEEN TEXT: Marijuana with Cocaine

The image fades to the black background.

SCREEN TEXT fades in: Learn the language.

SCREEN TEXT fades in: Before your kids do.

ANNOUNCER: Learn the language before your kids do.

The background fades to an overhead shot of kids playing basketball in an outdoor court. They're running around and shooting the ball. They are having fun. There is optimistic piano music and sounds of the basketball game in the background.

ANNOUNCER: For your booklet on how to talk with your kids about drugs visit drugprevention.gc.ca or call us.

Background fades to black (while announcer speaks).

SCREEN TEXT fades in: drugprevention.gc.ca

SCREEN TEXT fades in: 1 800 O-Canada

The screen text fades to the Canada wordmark.

ANNOUNCER: A message from the Government of Canada.